Anna Rabinowicz founded ANNA in 2002 in Queens as a family business. She combines artistry and engineering, holding Master's degrees in both from Stanford, plus a literature degree. Her passion for biologically-inspired design led her to become a Professor of Design, standing out as one of few women in engineering.
She applied her design expertise to medical devices and taught at Stanford and Parsons. Her commitment to natural design inspiration drives ANNA's direction, inspiring women to pursue their passions boldly.

Juliana VanLaanen founded 2MamaBees, creating eco-conscious playhouses that bring families together through imaginative play. Starting as an Etsy shop in 2018 while raising three children, she built the company based on her values of sustainability and child safety. Now nationally recognized and featured in major retailers, 2MamaBees has earned over 20 industry awards while maintaining its core mission: creating lasting, joyful products rooted in family values.

Founded in 2019, ReVased was inspired by sisters Aviva and Arielle's weddings, where they noticed beautiful floral arrangements being discarded. This led them to start **"upcycling"** event flowers through sales and donations.
During the pandemic, we pivoted to focus on **sustainable sourcing** and **farm-direct shipping** to reduce waste in the floral supply chain.
Now, we deliver eco-friendly flowers nationwide, partner with sustainable farms, and maintain carbon-neutral shipping practices. We continue our original mission of donating flowers and repurposing event arrangements.
Our efforts were recognized as runner-up in the 2021 Dell Women's Entrepreneur Network Dream Tech Contest, and we participated in Shift Ventures' Conscious Venture Labs and ETC's AccelerateBaltimore accelerators.
Arielle agrees with Aviva (surprise!) that you should try out ReVased. **Feel good one stem at a time.**

Born and raised in Delhi, Alka grew up in a family that nurtured creativity and entrepreneurship. Her early business venture of selling handmade clothing door-to-door evolved into a lifelong passion for artisanal work.
With nearly 30 years of experience in apparel and home industries across India and China, Alka developed expertise in fashion, design, production, and marketing while working with premier textile manufacturers.
In 2023, she founded Naki + Ssam, a brand offering artisan-made home products that combine vibrant colors, quality materials, and artistic patterns. The brand focuses on creating sustainable, ethical, and durable pieces that inspire conscious living.

Renee Pettiford, an entrepreneur and mom, founded Sisterly Drinkware—a brand creating stylish glassware that celebrates sisterhood and self-care. What started during a virtual happy hour with her sister has evolved into a national brand featured at festivals, shows, and homes across the country.
The company's mission is simple: create exceptional drinkware that enhances life's special moments. Inspired by the joy of sharing toasts, Renee and her sister turned their vision into reality.
While managing both motherhood and business, Renee shows her daughter that women can build successful enterprises while making everyday moments memorable.

Hi, I'm Anna.

As a mom of three, I found birthday party planning overwhelming. After trying various online options and facing delivery disappointments, I created a solution: curated themed party boxes with matching decorations. My goal was to make beautiful celebrations effortless with carefully selected party designs.
That's when MAFÊTE was born.

My Mission: MAFÊTE aims to help parents throw exciting parties with minimum effort and maximum fun!
We simplify party planning so parents can focus on what matters - spending time with their children. As your one-stop party shop, we provide everything from tableware to accessories. Give us a try!

Danielle Hardy founded Urbanwalls, a wall decor company specializing in removable decals, wallpapers, and murals. What began as a solution for decorating her sons' room has grown into a thriving business serving Canada and the U.S. With her graphic design background, she built the company while raising three children, balancing motherhood and entrepreneurship through various seasons of life.
Her journey shows how following your vision and taking steady steps forward can lead to success, even amid the challenges of being both a mother and business owner. Through Urbanwalls, she helps others create spaces that truly feel like home.

Catherine Clishem, a busy single mom who loves to travel, struggled to maintain fresh flowers and plants in her home. After finding existing faux options lacking, she partnered with her mother Sharon, a former florist, to create Vivian Rose. Named after Catherine's niece, the company crafts high-quality silk flower arrangements and plants that combine minimalist design with chic style, bringing maintenance-free beauty to modern homes.

After my son's autism diagnosis in 2007, I focused on being a stay-at-home mom. While I tried various businesses, creating eco-friendly candles became my true passion.
Store-bought candles often caused health issues for my family and quickly lost their scent. When a candle-making kit sparked my interest in 2023, I committed to creating toxin-free candles with lasting fragrances.
After months of development, NALA Candle Co. was born - a family-supported venture focused on sustainability and quality.

Emma Conyngham worked in humanitarian aid with UNDP and UNIFEM Afghanistan (2004-2007), World Vision NZ, and TEARFund NZ, specializing in anti-trafficking initiatives in Asia.
After having children, she founded a craft business making reusable Christmas items. The venture grew from employing Afghan refugees in Auckland to establishing manufacturing in Kabul—bringing her journey full circle from aid work to job creation.
Waste Free Celebrations creates sustainable festive products that become family heirlooms, preserving holiday traditions without environmental impact.